BUSINESS ENVIRONMENT AND ORGANISATIONAL GROWTH

ABSTRACT

This study sought to examine the effect of business environment on organizational growth using Seven-Up Bottling Company, Benin City, Edo State as a case study. The main objective of this study was to examine the impact of legal, social, political and economic environment on the growth strategies of organizations in Nigeria. A survey research design was adopted for this study. The researcher has used descriptive research design for the achievement of the study objectives. Using a simple random sampling technique, this researcher sampled 100 staffs to participate in the research. A structured questionnaire was used to collect data from the respondents, out of which 100 copies were filled and retrieved and all copies were found to be valid and useful for this study because they were properly filled. To conduct the analysis, the study utilized statistical package for social sciences (SPSS 22.0) which were presented in tables, mean and standard deviation. Linear Regression analysis was used to test each hypothesis. The reliability of the instrument was tested with the use of Cronbach’s Alpha reliability co-efficient. The study found out that there is a significant relationship between social and economic environment and organizational growth in Nigeria. The study found out that there is no significant relationship between legal and political environment on the growth prospect of organizations in Nigeria. It was recommended that businesses in Nigeria should prioritize their engagement with social and economic environment given the significant relationship between them and that although the study found no significant relationship between legal and political environment and organizational growth, businesses in Nigeria should adhere to legal regulations in order to avoid legal risks and remain vigilant to prepare for political changes that could affect their operations. In conclusion, potential business owners, leaders and decision-makers should carefully navigate the different environment of business to sustain their growth objectives.