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ABSTRACT
This research conducts a comparative analysis of audience preferences for film production and provision services, focusing on the global streaming giant Netflix and a selection of Nigerian film production companies. The study aims to explore the factors influencing viewer choices between these two sources of entertainment content. By examining content diversity, cultural representation, production quality, and accessibility, the research sheds light on the reasons behind audience preferences. The findings contribute to a better understanding of how international platforms like Netflix compete with local production companies in a culturally rich and diverse market like Nigeria.
