Audience Perception of Revenue Generation and Sustainability of Mass Media Organisation

ABSTRACT

The study sheds light on the intricate relationship between revenue generation and sustainability within Mass Media Organizations in Benin City, Edo state. Through an indepth analysis of various revenue streams and strategic approaches, the research underscores the significance of diversification and adaptability in a digital era. The findings emphasize the need for these organizations to explore innovative revenue models, embrace digital transformation, and engage in audience-centric strategies to ensure its sustainability. As the media landscape evolves, the ability to balance financial stability with the delivery of quality content will undoubtedly play a pivotal role in determining the sustained success of Mass Media Organizations in Edo state.