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ABSTRACT
The aim of this study is to investigate Audience perception of NTA news programmes in UNIBEN, Benin city. Three research questions guided the study. The data of this study were gathered through various Like scale questionnaire. Statistical analyses of data collected were performed using frequency distribution, percentages and tables. A total of 398 copies of the questionnaire were distributed. The number of retrieved questionnaire was 280, representing 70% response rate. Results showed that audience attach importance to the status and pedigree of NTA, which influences their perception and believes and the way they react to certain issues of life and act as a watchdog over the government. Finally the survey revealed that NTA news coverage is of good quality, timely, precise and detailed. The researcher recommends that since the primary purpose of the media is to inform the public then media houses should ensure that contents of their news are absolutely free from bias, factual and relevant to the larger society.
