ABSTRACT

This study explores the audience's perception and attitude towards the use of Pidgin in broadcasting, specifically in the context of FIFA World Cup commentary on Super Sport. Pidgin is a creole language widely spoken in West Africa, and its use in broadcasting has generated both controversy and enthusiasm among the audience. The study was conducted through a survey of 200 respondents, and the data was analyzed using both qualitative and quantitative methods. The findings indicate that the audience's perception and attitude towards the use of Pidgin in broadcasting are generally positive, with respondents appreciating the language for its ability to make sports commentary more engaging and entertaining. However, the study also reveals that the use of Pidgin can either facilitate or hinder communication and comprehension among the audience, depending on the level of proficiency of the broadcasters in the language. The study sheds light on the potential of Pidgin as a tool for promoting local African culture and identity in the media, and the findings can be valuable for broadcasters and media companies seeking to engage with local audiences and promote linguistic diversity and inclusivity in their programming.