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ABSTRACT
The study examines the impact of Oraimo products online advertisement and its influence on the Students of University of Benin, Ekehuan Campus. It aimed at discovering the extent to which University of Benin, Ekehuan Campus are exposed to online advertisement of Oraimo products and to ascertain the attitude of the University of Benin, Ekehuan Campus towards Online Advertisement of Oraimo products. The study was anchored on Technological Determinism Theory and Diffusion of Innovation Theory of Mass Communication. The researcher adopted the survey design method. The findings revealed that majority of the Students of University of Benin, Ekehuan Campus are exposed to online advertisement of Oraimo products but they do not buy the products due to its online advertisement but due to the durability of the products. It also revealed that students actually like Oraimo products and as a result majority of them have positive attitude towards it. Hence they can patronize the products even though it is not advertised online. The researcher therefore concluded that online advertisement does not influence the students to buy Oraimo products instead they buy it due to the durability of the products. The researcher recommended that companies should utilize a medium that the people can easily access in order for them to make more profit also they should work together with government and other individuals to ensure high technological penetration which will in-turn enable invention, innovation and internet access in the country.
