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ABSTRACT
This research work made use of social responsibility and agenda setting theory to assess the broadcast coverage of the FIFA 2022 World Cup Competition among Benin residence. ITV and NTA Benin TV Stations coverage of the competition was use as a case study. From the investigation it was discovered that evidently television stations were effective in their coverage of the FIFA 2022 World Competition and this has help to increase the interest of the people on the FIFA 2022 World Cup game in particular foot ball in general. Based on the finding of the study the researcher has made some strong recommendation among which is that television stations should also Focus on creating sufficient awareness on other sports games such as basket ball, volley ball etc as they have done for the sports of football. Further more in line with the curiosity of the researcher the researcher suggest a further research work should be done on investigating the role of the new media & it influence on sport completion among Benin City residents using the FIFA 2022 World Cup completion as a case study.
