ANALYSIS OF THE IMPACT OF EFFECTIVE COMMUNICATION IN INCREASING ORGANIZATION PRODUCTIVITY: A STUDY OF NIGERIA BREWERIES, BENIN CITY

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i h

Abstract

Every business organization management thrives on effective communication; this communication cut across employers, employees, clients, suppliers, and customers. The research objectives are to evaluate the relationship between effective communication and employee performance and to examine the communication techniques that enhance employees/employers performance. This project is anchored on cognitive balance and motivation theory. The researcher adopted survey design for the study. The population of the study was one hundred and twenty three (123) employee of the company. A sample of the population was used. The researcher used both the primary and secondary sources of data in the course of the study. The primary data were collected through the instrument of questionnaire and observation. The secondary data were collected from text books, journals, magazine, newspapers, and others. The research finding revealed that communication breakdown has effect in the management of an organization which results in low productivity. The researcher recommended among others that management should continue to keep in touch with the workers on new development in the organization.

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