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ABSTRACT
The study is on the Assessment of the Impact of digitalization on news reportage, a study of independent television (ITV), Benin city, Edo state. It aimed to examine the level of exposure of ITV reporters to digitalization in news reportage. It also sought to identify the various ways digitalization enhances news reportage in broadcast media, as well as to find out what the obvious impacts of digitalization on news processing, reportage in ITV. The study was anchored on Technological determinism theory. The researcher adopted the survey research method with the questionnaire as an instrument of data collection. The findings revealed that majority of the respondents of ITV staff are familiar with the social media digital platform and majority agreed that they often use the satellite and internet to gather news. It was also revealed that a majority greed that apart from live transmission, the social media is a platform ITV utilities to disseminate news. A large majority of respondents also agreed that digitalization has proved the extent in news gathering, processing of information in ITV in terms of timeliness and immediacy. The researcher therefore concluded that it is an undisputable fact that technology will continue to revolve and change the way communication operates. This however will always be accompanied with challenges as result of the spontaneity with which it comes. Technology will force many persons and media stations to continually change their mode of operation in order to cope with the changing pace. To be able to survive the pace of change in technology, media stations should adopt a flexible stance and must always watch out for the latest trends in the communication industry. The researcher also recommended that there should be subsidy for media stations so that they will be able to get digital equipment at an easy price. Also those ITV reporters should not allow the use of ICT to distract or make them lose focus. Attention should be given to professionalism while spread and accuracy is maintained, and also that there should be high maintenance of various digital and ICT tools and gadgets for any organization to have effective reach on its targeted audience.
