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ABSTRACT
This research study examined advertising as a tool for business growth using Nigerian bottling company plc as a case study. The objective of study was to ascertain whether there is a significant relationship between advertising and business growth of the company with reference to price. The source of data collection for the study was primary source of data through the administration of questionnaires. Data collected for the study was analyzed using the statistical packages for social sciences (SPSS 20.0). The findings of the study were that there is a significant relationship between advertising and business growth of the Nigerian Bottling Company, Advertising has influence on the sales of a particular product, advertising do not increase Nigerian bottling company profits and advertising affects the expansion of the market shares of Nigerian Bottling Company. It was recommended that effort should be made to make advertisements to be very interesting, likeable and most of all appealing and also, company to venture into other promotional activities for their product since all these are instrumental in increasing both sales and profit creation for the company. Necessary conclusion was drawn based on the findings.
