ABSTRACT
This is a research into Advertisements in pidgin: A case study of frequency modulation radio stations in Benin City. Osisanwo (2012) did a Morphological analysis of Nigerian Pidgin using advertisement jingles were he claimed that Nigerian Pidgin is not a variety of English, but a separate Language. Joseph Babasola Osoba (2014), University of Lagos, Akoka, Yaba, Lagos, Nigeria worked on "The use of Nigeria Pidgin in Media Adverts" he made use of presupposition theory to analyze some adverts on Wazobia 95.1 FM, Rhythm 93.1 and Eko FM radio. Putri Ambarwatic (2019), State Islamic University Sulthan Thaha Saifuddin Jambi worked on "Language presupposition on BBC advertisements such as Burger king, McDonals, Red Bull, Revolut and Pall Mall. He used the types and functions of presupposition to analyze the data. Dian Indriani and Dr. Deli Nirmala, M.Hum, English Department, Faculty of Humanity, Diponegoro University, Semarang 50275 both worked on "Pragmatic presupposition on Television commercial utterances (case study on Djarum's Brand)", they used the presupposition theory to analyze their data on the advertising structure to know how the presupposition can attract consumer's attention, interest and awareness. The problem of the study are: What is the extent of awareness on products and services on residents of Benin City? How often do they understand messages passed across using standard English and how effective is their understanding to a product's message using Pidgin?. The study used Presupposition theory by Yule in analysing the data. Presupposition is something that the speaker assumes to be the case prior of an utterance.s an assumption by a speaker or writer about what is true or already known to the listener. The study adopts both primary and secondary data of collection, were some adverts was recorded and some were gotten from books and journals. In the findings of the word, existential Presupposition was used more often by advertisers because it shows the existence of an entity been advertised, advertisers also make use of counterfactual presupposition which involves the If-clause. The study suggests that Nigeria pidgin should be used in Advertisements to aid understanding and pidgin should be adopted as a lingual Franca in Nigeria.
