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ABSTRACT
This research exposes the pragmatic tactics Donald Trump employs to create the element humour in addressing his audiences with the application of Paul Grice's cooperative principle. The goal of this study is to examine the pragmatic functions of humour in his use of language in order to illustrate how humour can be weaponised in political discourse. Approaching this study with the qualitative research method,the cooperative principle of Paul Grice was used to criticise to criticise a diverse selection of Former President Donald Trump's speeches with emphasis on the maxims flouted. The study identifies and categorises Trump's humour on the basis of this principle. By examining the context in which humour is deployed, we shed light on its intended effects. The findings of this research suggest that humour plays a multifaceted role in Donald Trump's speeches as a tool for persuasion, entertainment, identity construction and his overall public perception. This study contributes to an in depth evaluation and understanding of the pragmatic dimensions of humour in political communication offering insights beyond entertainment.
